Categories
product promotion

Hellmann’s Sandwich Swap and Share

At yesterday Hellmann’s luncheon, Bobby Flay and Full House’s Lori Loughlin showed us how to make snacks for our kids, like putting tuna salad in a Tostitos Scoop. I love mayonnaise.

On the contrary, I’m not a mommy-blog and I probably wouldn’t have written about this if it wasn’t for this awesome photo and that Hellmann’s is in it to help feed hungry children. All you have to do is create a virtual sandwich on their Facebook page and Hellmann’s will donate up to $75,000 to Share Our Strength (a national non profit organization to fight child hunger).

I remember back in middle school being surprised how one kid I knew went to the free breakfast program they offered. I think I made fun of him until I learned that the food he ate during school was his only food for the whole day. I didn’t realize how fortunate I was to be fat and had parents who ran a restaurant. That kid was good kid. It was hard for me to understand… why?

Even today, I’m grateful that I’m able to eat the ton of shit I do. It really sucks that there’s kids out there that are hungry. So I applaud Hellmann’s, Share Our Strength and all the food programs past, present and future. Help them out by making a stupid sandwich on your Facebook. That’s all you gotta do.

http://www.facebook.com/hellmanns

Categories
restauranting

Bid to Dine at the World’s Best Restaurants for Action Against Hunger

Dine fancy-pants for a good cause…

From Press Release: Food lovers from around the world now have the chance to bid on eBay for unique meals and experiences at internationally-renowned restaurants featured in this year’s S. Pellegrino World’s 50 Best Restaurants list, with all proceeds going to the event’s official charity partner, humanitarian organization Action Against Hunger.

Restaurants have generously donated meals, including money-can’t-buy extras such as private kitchen tours, bespoke tasting menus and signed cookbooks.

In New York, bidders have the chance to win a gourmet experience at Daniel, the second Best Restaurant in America and the 8th best restaurant in the world. Other lots to bid on include meals at Momofuku Ssam Bar, Eleven Madison Park and Thomas Keller’s Per Se – the 10th Best Restaurant in the World.

Meanwhile, Eric Ripert’s Le Bernardin is offering an exquisite meal for two accompanied by the sommelier’s wine pairing to compliment each course.

Bidding is now live on eBay, with both experiences starting at just £0.99.

Categories
burger fast food

White Castle Slider Scented Candles

To celebrate National Hamburger Month in May, White Castle is going to sell these slider scented candles all for a good cause. If only I didn’t already smell White Castle every day coming to and fro work.

To commemorate its 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, often called the “queen” of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America’s first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle Slyder(r), the candles are available in select White Castle restaurants and (online starting May 3rd). Candles sell for $10 each, with net proceeds benefiting Autism Speaks.

Categories
Uncategorized

The Pepsi Refresh Project

Today Pepsi is launching the Pepsi Refresh Project, where they’re giving away up to $1.3 million monthly to fund projects with a positive impact on communities. You submit the ideas, you vote, you join on Facebook. It reminds me of the Chase Community Giving program going around Facebook as well. This concept of social network marketing meets corporate sponsorship of charities is interesting. Think about how you get free content on your favorite sites like Gizmodo or Hulu and only in return, you just have to give up some attention to sponsoring ads. Here you sit through advertisement (in this case, being constantly reminded of Pepsi or Chase) and you can do something good in the world. That’s a trade-off well worth my attention.

The Pepsi Refresh Project – Main site & Facebook